Brought to you through a generous sponsorship from ACCLEAN by Henry Schein.

June 10, 2026 | 6:00 – 7:00 pm CT

Speaker: 
Michelle Kruse, RDH, Founder of StaySharp, LCC

ADHA Members $25  |  Nonmembers $40
Registration closes on 6/10 at 5:15 pm CT

Discover how decades of clinical knowledge and skills has transformed a borrowed idea into a successful dental instrument sharpening business.  After years of firsthand experience with the challenges of dull instruments and no time to sharpen in clinical set-up, the demand for precision was unmistakable. There had to be a better way to provide comfortable patient care without sacrificing valuable appointment time and clinician fatigue.  You'll hear the entrepreneurial story behind StaySharp and learn the essentials of starting your own LLC.  Business strategy topics include choosing a branding structure, navigating the LLC process, setting up pricing and services, marketing to dental professionals, creating efficient workflow schedules, and building a loyal client base. Michelle combines her clinical expertise with a practical, sometimes humorous, real-world approach from the development of StaySharp to educating and assisting dental professionals to stay efficient, effective and always StaySharp.

In this webinar you will:
• Identify essential components of starting a sharpening business and the WHY.
• Explain marketing and branding strategies for dental client growth
• Discuss systems for workflow, scheduling and client management and retention
• Assist and educate dental professionals for efficiency and effectiveness

Can't attend live? The recording will be automatically available in your CE Smart Learning Center within 24 hours post-event. 1.0 CE can be earned after successful completion of a post-test.