Speaker: Brian Paisley, Solutions Consultant, Henry Schein One

Program Track: Professional Development

Course Description: This session focuses on the practical side of marketing—what to do, where to start, and how to be effective. Participants will learn step-by-step strategies to build visibility, attract patients or clients, and position themselves or their business for growth. From optimizing your online presence to leveraging social media and digital tools, this session breaks marketing down into clear, actionable tactics that can be implemented immediately.

Learning Objectives:

• Identify key digital marketing channels for visibility and growth
• Understand how to position a brand to attract opportunities
• Apply best practices for websites, reviews, and social media
• Develop clear calls-to-action that drive engagement

CE Credit Hours: 1.0

Original Date of Session: June 3, 2026

The American Dental Hygienists' Association is designated as an approved provider by the American Academy of Dental Hygiene, Inc. #AADHADH (Jan. 1, 2026–Dec. 31, 2026). Approval does not imply acceptance by a state or provincial Board of Dentistry. Licensee should maintain this document in the event of an audit.

The American Dental Hygienists’ Association is an approved provider of dental continuing education as recognized by the Dental Board of California, Provider #5238.